3 Tips On Promoting Your eBook Effectively Using Article Marketing

 

Let’s begin with a question: what is eBook marketing, and why is it even important?

 

 

Publishing an eBook can be a big step for a budding author or a business/brand looking to reach a broader audience. Attracting more attention and sales are mostly the hopes behind using such a popular digital format as part of the content marketing campaign. Their portability and the richness of their different formats are the reason eBooks are so popular globally. Their popularity is also the main motivation behind the fact that so many platforms offer thousands of cheaply priced (or even free!) ebooks for consumers to enjoy.

 

With putting out any product, there is always the need to market it well so that it reaches the target audience and can be shared and used by more and more people. Similarly, an eBook’s success is dependent on an effective marketing campaign. There are several eBook marketing services which offer to take up the responsibility of creating and executing a top-notch marketing campaign.

 

Okay, then. The next question is: what is article marketing, and what does it involve?

 

Well, there are many well-known strategies to bring an eBook into the public’s eye. These include marketing it on social media, sharing it in email and newsletters, and distributing its free copies. One of these is the lesser-known but equally effective marketing strategy called article marketing. It involves writing short articles that promote a product or service and smartly placing them across the internet. This technique helps build the reputation of the product or service and generate hype that helps its sales.

 

The good news is that this effective marketing strategy can help promote eBooks too! Read on to find out some tips on doing this for the most benefit.

Let ‘Content is king’ be the focal point.

Even if the articles are for promotional purposes, it is important for them to be valuable for the reader. Only then is there a chance of readers further sharing them or clicking on the links included in them. However, the content has to be more than just informative and original. It has to be optimized for search engines as well so that the articles can grow popular and attract more attention. This is achieved through some classic SEO techniques such as relevant keyword placement, proper formatting, and useful information about the topic.

 

For the purpose of eBook marketing, articles have to talk about the content and its theme. They have to discuss its usefulness as a product and persuade the reader to accept its credibility. The keywords involved have to be relevant to the eBook as well.     

Remember to include solid link-building

As these articles are being used as part of an eBook marketing campaign, they have to include links to the website dedicated to the eBook or its purchase link. This would redirect the reader to the relevant place for purchasing the eBook and adds to the credibility of that link and its website. This adds to the website’s SEO and increases the chances of a better rank in search results. It is essentially hitting two birds with one stone. There should also be links to the relevant social media pages of the eBook for better reach.

Share the articles at all the right places.

As the internet is a wide and versatile place, there are many platforms on which the articles can be shared and posted. However, not all platforms necessarily bring loads of traffic. It is important to share the articles on relevant platforms so that it can attract the targeted audience. A knowledgeable eBook marketer is aware of all the platforms and their focused themes. In the case of articles focused on an eBook marketing campaign, relevant platforms include forums on Reddit and book club forums. These places are frequently visited by readers looking for new eBooks to read and explore. Emailing free copies with a persuasive design can also bring in significant attraction.

 

As we saw above, article marketing can be really helpful for an eBook marketing campaign’s success. In order to ensure this, the articles written need to have quality and optimized content along with all the necessary links and back-links. These articles need to be strategically distributed across the internet so that they can feel organic. With these tips in place, planning a successful eBook marketing campaign can finally feel less confusing.